Most 7 effective tips to help Rwandan business with Facebook page grow faster online and easily connect with their audience .

   According to https://napoleoncat.com/  Facebook in March 2021, Rwanda had 834 200 Facebook users, accounting for 6.2 percent of its total population. The vast majority of them (63.9 percent) were men. The most frequent users were between the ages of 18 and 24. (330 000).The greatest disparity between men and women occurs between the ages of 25 and 34, when men outnumber women by 97 000.which is a good number of audience to focus on once you you want to brand yourself , The Advantages of Facebook for Business, Facebook marketing is a low-cost strategy. Provide basic information about your company, Share images and videos from your company. Speak with current and prospective customers. Provide customer service. Increase brand awareness and positive word-of-mouth. According to the Ookla Global Index, Rwanda ranks 129th globally for fixed broadband speed, with an average download speed of 15.42 Mbps, and 132nd for mobile internet speed, with a download speed of 10.08 Mbps, as of March 2020 with its Only 4.8 percent of the population is active on social media and In January 2020, Rwanda had 3.31 million internet users. Between 2019 and 2020, the number of internet users in Rwanda increased by 267 thousand (+8.8 percent). According to Stat Counter, internet penetration in Rwanda was 26% in January 2020.i wouldn’t be mistaken if I said it’s time for business in Rwanda, to see this as an opportunity to help them reach they targeted customers. However to do so you need to have skills on how to do it .Technically 7tips I chose for you, will help you to grow your business fast through Facebook ,but  why did I focus much on encouraging  Rwandan business to start using Facebook to brand themselves ? Remember 6.2 percent of Rwandan population are using Facebook and according https://www.statista.com/  Facebook is the largest social network in the world, with 2.85 billion monthly active users as of the first quarter of 2021. The number of active Facebook users surpassed one billion in the third quarter of 2012, making it the first social network to do so. Active users are those who have visited Facebook in the last 30 days. “Without knowledge action is useless and knowledge without action is futile”. Abu Bakr

Most Seven effective tips to help you grow your business page on Facebook faster.

1. Don’t create a personal profile for your business on Facebook or other social networking sites.

While many marketers and entrepreneurs have the best of intentions, they create personal profiles for their brands, instead of establishing a Facebook Business Page for their company. All of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page are not available if you don’t have one. The last thing you want to do is make it more difficult for customers to interact with you.

2. Avoid publishing mishaps with Page roles by using Page roles to assign roles to pages.

Social media is a marketer’s worst nightmare. The only employees who should have access to the Facebook Business Page are those who need it for their daily work. Those who are new at social media management should be adequately trained so they don’t get confused about when to hit “publish,” what they’re supposed to post, if it should be scheduled first or posted under a different name. To assign these, go to your business page and click “Settings,” then “Page  Roles .”Also, when sharing content on behalf of your brand, make sure you do so as your brand, not as yourself. You can verify this by going to your settings and selecting “Page Attribution.”

3. Include a profile picture that is easily identifiable.

You should choose a profile picture that is easily identifiable by your target audience, which could be anything from a company logo for a large brand to a headshot of yourself if you’re a freelancer or consultant. Being recognizable is essential for being found and liked, particularly on Facebook Search. It’s what appears in search results, is pictured at the top of your Facebook Page, and is the thumbnail image that appears next to your posts in people’s feeds. So make an informed decision.When selecting a photo, keep in mind that Facebook’s picture dimensions change frequently, which you can find at any time here. Page profile pictures display at 170×170 pixels on desktop and 128×128 pixels on smartphones as of publication.

4. Incorporate a call-to-action (CTA) button.

Since Facebook first introduced the feature in December 2014, the number of options for brands to add call-to-action buttons to their Facebook Pages has grown dramatically. These include things like “Watch Video,” “Sign Up,” and “Book Now,” and each can be customized with a destination URL or piece of content of their choice. It’s an excellent way for marketers to increase traffic to their websites or get more eyes on the Facebook content they want to promote. This is a great way for marketers to drive traffic back to their website from their Facebook Business Page. Take a look at how Mandarin Oriental uses the “Book Now” button to make it easier for viewers to make reservations. Click the blue “Add a Button” box to add a call-to-action to your Page.You’ll then be able to select the type of CTA you want to create, as well as the URL or existing content on your Facebook Page to which it should direct visitors. Simply click the drop-down arrow on your button and select “View Insights” to get data on how many people are clicking it.

5.Fill out your ‘About’ section with basic company information and milestones.

We’ve arrived at one of your Facebook Page’s most important sections: the ‘About’ section. Although visitors no longer see a preview of your “About” text when they arrive on your page – instead, they must click on the “About” option on the left-hand column next to your content – it is still one of the first places they will look when trying to learn more about your page. It is possible to add a lot of copy to the “About” section. Brief, yet descriptive copy can be used to optimize the section that most closely aligns with your brand. Before they decide to like it, your audience can get a sense of what your Page represents. Sections for milestones and awards — such as the launch of popular products and services — and the date your company was founded may also be useful.

6. Your posts should be posted at the right time and at the right frequency.

How often and when you post on Facebook should be an important consideration in your content strategy. How much trust do you place in a brand that hasn’t updated its Facebook Page in several months? If you post too often, however, people may get sick of seeing your content in their feeds. This is where a social media editorial calendar can come in handy. It can help you establish a schedule for when you share specific posts based on season or general popularity, just like any other online content. Because you’ll want to check the performance of your updates in your Facebook Insights, you’ll probably have to adjust your calendar several times, especially in the early stages of setting up your Page (which you can navigate to via the tab at the very top of your page). Once you’ve determined the most popular times and other metrics for your first few posts, you can adjust your posting frequency and strategy accordingly.

7. Upload images and videos to your Timeline.

video” is one of the CTAs that Facebook allows brands to add to their Pages for a reason: it is quickly becoming one of the most popular methods of consuming content. However, it is not just pre-recorded videos. According to the social media channel’s newsroom, “people spend more than three times as much time on average watching a Facebook Live video compared to a video that is no longer live.” So, don’t be afraid to give viewers an up-close look at what you Visual content is now almost always required for any online presence, including social media channels. After all, it is 40X more likely than other types of content to be shared on social media .And, while photos are a great way to capture moments and an authentic look at your brand, you should probably invest a significant amount of time and other resources in video. Video was named the “main disruptor” in the 2017 State of Inbound report, with 24 percent of marketers naming it as a top priority.      

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